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Perspective Developer Platform

Perspective is a conversion-funnel and marketing-automation platform. The Perspective External API gives developers programmatic access to the same data and actions available in the Perspective dashboard — funnels, contacts, metrics, workspaces, and more.

There are two ways to integrate:

REST API​

A versioned REST API served under /v1, designed for backends, dashboards, automation scripts, and any server-side integration. Every request is authenticated with the x-perspective-api-key header.

Base URL: https://api.perspective.co
Auth:     x-perspective-api-key: <your-api-key>

Use the REST API when you want to:

  • Pull funnel analytics into an internal dashboard.
  • Sync contacts and CRM data with an external system.
  • Retrieve KPI, chart, and insight data for custom reporting.

MCP Server​

A Model Context Protocol (MCP) server exposed at POST /mcp. Connect any MCP-compatible AI assistant — such as Claude Desktop, Claude Code, or Cursor — directly to Perspective. The assistant can then list and create funnels, manage email sequences, query metrics, look up contacts, and more, all through natural language.

Use the MCP server when you want to:

  • Give an AI assistant direct access to Perspective data during a conversation.
  • Build AI-driven workflows that create or update Perspective content.
  • Let non-technical teammates interact with Perspective through a chat interface.

The MCP server exposes scoped tool sets (all, funnel-build, sequences, analytics, crm) so you can limit what the AI assistant can do.

Where to go next​

I want to…Start here
Make my first API call in 5 minutesQuickstart
Understand API keys and authenticationAuthentication
Browse every endpoint with examplesAPI Reference
Connect an AI assistant via MCPMCP Server