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Brands

A brand in Perspective is a reusable identity bundle — colors, typography, logo, favicon, and voice context — that anchors the visual system for funnels and emails. Rather than re-specifying your color palette and font choices every time you build a new campaign, you configure a brand once, and any funnel or email built from it automatically inherits a consistent look and feel.

:::note MCP-only capability Brands are managed and consumed exclusively through the Perspective MCP server. There are no REST API endpoints for creating, reading, or updating brands. Brand data is used by the MCP tools during funnel building and email generation — this is where brands deliver their value. :::

What a brand contains​

A brand record holds the visual and tonal building blocks that define how a product or company presents itself:

  • Color system — a primary accent color, button background color, and supporting palette. These anchor the generated HTML to the brand's actual visual identity rather than a generic template.
  • Typography — heading and body font families (from Google Fonts). Specifying these ensures the funnel and email output uses the right typefaces consistently.
  • Logo and favicon — image URLs used in funnel headers and browser tabs.
  • Voice context — a description of the brand's tone, audience, and positioning. This is the signal that shapes copy direction: the difference between a formal B2B tone and a conversational DTC voice.

How brands are used by the MCP​

When an AI agent builds a funnel, the first step in the funnel-builder flow is to list available brands and let the user (or the agent) select one. Once a brand is chosen, the agent calls get_brand to load the full identity bundle. This bundle then replaces the research phase — the agent does not need to infer colors or tone from a website because the brand record already contains authoritative values.

The same applies to email generation. When drafting a sequence step, the agent uses the brand's colors for CTAs and accents, applies the configured font families, and draws on the voice context to calibrate copy tone and formality.

This means that setting up a well-configured brand in Perspective pays dividends every time a new funnel or email is generated: you get on-brand output without manual review of colors and typography.

See MCP Brands tools for the available tools (list_brands, get_brand, create_brand) and their response schemas.

Setting up a brand​

Brands can be created in two ways: in the Perspective application, or inline during a funnel-build session using the create_brand MCP tool. Once a brand exists — however it was created — it appears in the list_brands tool response and can be referenced by any agent or automation.

If your account has multiple products, sub-brands, or client accounts, you can maintain separate brand records for each. The funnel-builder flow will present all available brands and let you or the agent pick the right one for the campaign at hand.

Brands and funnel building​

The relationship between brands and funnels is one of the key ways Perspective achieves visual consistency at scale. A brand-aware funnel builder can produce a lead-gen quiz for "Brand A" and a booking funnel for "Brand B" in the same session, each looking completely different and on-brand, without any manual styling work.

The MCP funnel builder uses the brand's buttonBackgroundColor as the primary color anchor, headingFontFamily and typography (body font) for typography, and context for voice calibration. Fields that are not configured in the brand are filled in by the agent using research or reasonable defaults.